Singapore Fashion Festival 2006 / Mercedes-Benz Fashion Award 2006

Last week we were lucky to go and see the Jean Paul Gaultier fashion show which was a part of the Singapore Fashion Festival 2006 (this year: 24 March – 2 April). About 30 regional & international brands present their Spring Summer dedigns at the festival. JPG specificaly showed this time his odyssey-inspired Spring Summer 2006 collection: his designs were really cool and most of them looked wearable actually!
The festival is one of the Asia Pacific’s key fashion events. Most of the shows are held in the Tent at Ngee Ann City in Orchard Road. Many Singaporean (not only) celebrities show up (unfortunately most of them not recognizable for us, coming from the other part of the world…). One of them was the local super model: Dennis Keller. On the JPG show, she was running around with a microphone smiling in the most adorable way you can imagine, making interviews…and even hosted another event we have been to this week:

Mercedes-Benz Asia Fashion Award (MBAFA) (this one took place in Zouk (one of the hip Singaporean clubs) on March 28th . A few words description about that one from the net:

During MBAFA emerging Asian fashion talents are given the opportunity to showcase their collections and springboard into the international fashion arena. Amongst the panel of distinguished expert judges will be international London-based Singapore designer Ashley Isham

(a propos, he presented his collection on Sunday 26th March at the tent).
The whole event, as the name itself indicates, was SPONSORED BY MERCEDES-BENZ : ) This will definitely bring a measurable increase of the brand awareness and the brand image all over the region, since the show turned out to be very impressive and well organized. The designs of the 10 young regional designers were fantastic (!), with a Malaysian fashion talent winning the contest. We mustn’t forget excellent food and fine selection of drinks we were enjoying the whole evening. And the party of course, which we joined after the show, together with other guests, models and sponsors. The atmosphere was great! Especially that some “a little bit” bizarre or,…let’s say, extravagant individuals showed up on the dance floor – how typical for the world of fashion & art however, very interesting for me – a graduate financier!

Talking about celebrities, one of the faces of this year Singapore Fashion Festival was one of the hottest and most in-demand British supermodels, Lily Cole. She was also one of the models presenting proudly Jean Paul Gaultier collection. We truly enjoyed both events that we were to! You do not get to see the finest fashion designs every day, especially enriched by the unique Far East vibe!

Here are some photos from the Jean Paul Gaultier show:[all photos here]